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Behind the Cup |April 22, 2020

Meet James, Greenwell Farms Tour Guide

Greenwell Farms provides farm tours led by expert guides who share the rich history and craft behind producing Greenwell Farms 100% Kona Coffee. Meet James, he will give you a taste of the farm in a brief interview below.  

Aloha, my name is James, I’m one of the tour guides here at Greenwell Farms.

What’s your favorite place on the farm?

One of my favorite parts of Greenwell Farms is the roasting room. Behind me is a massive 100-pound roaster.  It’s a drum roaster, the coffee spins around, an we roast the coffee for about 17-25 minutes…and we lose moisture when we roast the coffee, we start with 100 pounds, we lose 20% that leaves us with only 80 pounds.

If we want ground coffee, we run it through our grinder right here, then we will put the ground coffee in our packaging machine, you push the pedal, hold up your bag, the coffee comes out and boom, we seal it.  If you want whole bean you skip the grinder, put it directly into the machine push the button, fill the bag and seal the bag.

What’s a question you are frequently asked?

A lot of people ask me, how do you make flavored coffee?  It is done after roasting, we use a syrup to flavor the coffee, we mix it here and we put the ground or whole bean coffee here, turn it on, mix it up and then you have flavored coffee of your choice.

What’s your favorite Greenwell Farms product?

My favorite product at Greenwell Farms are the chocolate covered coffee beans.  They are so great you can eat them like candy but don’t eat too many of them, because if you eat about 10 of them its like drinking a cup of coffee.  We put white chocolate on them and semi-sweet chocolate. They are the best!

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