Greenwell Farms Wins Pualu Business Innovation Award
The Pualu Business Innovation Award recognized Greenwell Farms for leadership in the Kona coffee industry. This includes Greenwell’s approach to modern farming strategies, innovations in farming technology, and R&D projects aimed at farm management practices. The Pualu Award also acknowledged Greenwell Farms for commitment to coffee development. Greenwell Farms innovates coffee hybrids that yield new varietals. There are currently thirty numbered varietals in development at Greenwell Farms. Two signature series varietals, Jeni K and Elizabeth J, are currently on sale. A third varietal, Mamo, is slated for release later this summer.
Pualu is a Hawaiian word meaning “to work together.” Since 1979, the Kona-Kohala Chamber of Commerce has recognized leaders for outstanding contributions including Business Innovation.
“We are honored to receive this award and are excited that the efforts of our Greenwell Farms team are recognized,” said Greenwell Farms President Tom Greenwell. “Our multi-generational family farm’s legacy continues the tradition of innovation and quality.”